When Airbnb launched its rebrand, it trended on Twitter for 8 hours. It was a global conversation. With 4m listings, in over 191 countries to date, Airbnb has changed how the world travels. The creative proposition, 'Belong Anywhere' and the Belo have become a globally recognisable symbol of belonging.
For her final school project, Yiyi has decided to create an illustration for a tale she found in an ancient Chinese mythology book. The story is called "The Niveous Deer" and it has been adapted from a Buddhist Jataka tale called "The Deer Of Nine Colors" which was discovered in a form of cave paintings in the Mogao Caves in Dunhuang, China.
Good design is not just a nice detail. It helps businesses in everything from inspiring confidence with a professional image, to setting your brand apart from the competition. Design can differentiate your business and have a huge impact on different areas of it.